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The HOTH is an SEO Link Building & Content Company that provides SEO tools and services for webmasters, companies, and SEO agencies. There are tons of buzzwords flying around on the Internet these days – leads, CTA, conversions – that it’s enough to make your head spin. You’re good at what you do with your business but you want to take your online presence to the next level.
It’s hard to make a decision if you’re not knowledgeable about what gets results. Since you don’t have the time to do all that research either, we’ve got a great recommendation for you. If you haven’t heard about The HOTH, you’ll wonder where they’ve been all this time (link building). The HOTH provides a lot of services, and we’ll go through a few of them and reasons why you should partner with them.
HOTH stands for “Hittem Over The Head” and while it sounds kinda violent, you’ll love what you get out of it. The HOTH says they strive to “hit everyone on the head” with great customer service and it’s hard to argue. They’ve been in the business since 2010 and have made it through the biggest changes in Google history – mostly by keeping updated with the ever-changing SEO landscape (Google Penguin 4 & Google Possum Update September 2016).
The HOTH is a shortcut to getting the results you’re looking for. Let’s go over the main things they offer and how it’s going to impact your business. One thing you’ll come across over and over again is that to get noticed online you need content on your site. Not any old content will do, either.
As mentioned earlier, there are things that the Google is looking for in particular: When Google is crawling your site, it’s looking for long-form posts with high-quality writing and optimized with the right keywords. Why juggle everything else you have to do AND try to maintain a full-time blog? The HOTH already knows what’s needed.
Not sure that a blog is what your business needs? Here’s the thing – content keeps your site fresh and relevant. And content, above all, is about reaching out and creating a relationship between you and your established and prospective customers. There are plenty of content farms out there that can fill your site with spammy, keyword-jammed nonsense, and your targets can smell it a mile away.
That’s what catches – and keeps – your customers. Another reason why content rules? It helps you rank in searches. Let’s face it – if you’re on page two of a Google search, you might as well be dead. Unlike other companies that solely think about Google crawlers, The HOTH makes sure to focus on unique, valuable content with your customer in mind.
The HOTH understands how to forge the kind of long tail keywords that boost your ROI.Building posts around these keywords, they supplement their content with authoritative and trusted links. Combined with the most up-to-date understanding of major algorithmic changes, this is a strategy that’s brought in awesome results, over and over again.
When you outsource to the right company, you’re bringing on an entire team of experienced professional bloggers and consultants. Your first instinct might be to protect your business from outsiders. It’s your baby, after all. But we found the HOTH to be the best babysitter you’ll ever hire. The bloggers working for The Hoth have years of experience in the field and come from a variety of backgrounds.
That means that no subject is too niche for them. They’re flexible, friendly, and best of all, fast. If your store sells baskets that have been woven underwater, there’s a blogger ready to gush about which weave works best and how you’ve got it in stock. Not only do they have prior experience, they also go through extensive training before being permanently hired on.
Seriously; they’re very much about customer service and delivering results. The HOTH offers tons of great services, so no matter what you need, you’ve got options. Guest posting is a great way to get your content onto a variety of sites, opening up your leads. Here’s how it works: they reach out to key sites in your industry and snag a guest posting spot.
This is a valuable and indispensable way to get your ranking up and create white-hat links. Can you imagine trying to find the time to reach out to sites, find guest posting opportunities, and creating the posts themselves? Didn’t think so. What’s great about hiring The HOTH is they’ve already got the connections lined up.
You can just set them loose and concentrate on your day-to-day business needs. Google Search Quality Guidelines: Top 16 Things You Need to Know - The HOTH. The Hoth does a lot of things and does them well, but at the end of the day, you have to decide if you want to bring them on - press releases. And really, with so much going for them, why wouldn’t you? With years of experience in their corner, they know what works.
Plus, the content you’ll receive is written and edited with speed and precision. They’re very flexible to work with. You’ll maintain as little or as much control as you need. They offer quality content with high-value links custom tailored to your niche, no matter what it is. And you know what they say – you’ve got to spend money to make money.
ProsThe work culture lives up to the hype. On-Page SEO Optimization (2020 Best Practics Guide). Lots of room for professional growth. You learn a ton about the digital marketing industry. You get to be part of a young and flourishing company. The office is in a beautiful part of downtown St. Pete, FL. There are remote work opportunities.